Concerns have been raised today about the US covers of 'The Sapphires'.

'The Sapphires' was a film released last year, based on a true story about a group of Aboriginal women who started a soul band, they face immense racial prejudice and eventually go to Vietnam to sing for the US troops. It features a great little local cast but I'm sure the leads wouldn't be recognised anywhere outside of Australia[nb]Though the English apparently love our soap-operas, so you may recognise Deborah Mailman from The Secret Life Of Us.[/nb]. I saw it last year at the cinema and it was a relatively light yet heartwarming film with some good music. What it does have, was Chris O'Dowd, in a supporting role playing their pathetic alchoholic manager, and he really elevates the film and gives it a much needed edge.
Thing is, the whole film deals with the point that these women were forced to overcome prejudice, they overcame racism to make their mark. And the new cover ironically does the exact thing which they struggle against in the film. In that they watermarked them in the background and stuck Chris O'Dowd front and centre in the poster. The leads of the film look like wispy blue farts coming out of his arse in the background. With lens flare stuck in too for good measure.

Now, I understand the point behind that. People in the US don't know these Aboriginal women, and Chris O'Dowd's pretty big there now.
I remember thinking just how fantastic it was for the filmmakers to have him in it, as it gave the film marketability internationally.
But the poster literally kind of undermines the point of the film, and actually comes across as kind of offensive in that context...But it will also make them more successful.
Then again, I honestly think them making the most amount of money's the best thing, as it insures that everyone involved can get another opportunity to make a film. Then again the actual people the film is based on are very upset about it too, and I don't really think they give a shit about making the extra American dollars at this point, it was already a big success domestically and internationally for an Australian film, and they seemed like they more cared about getting their story told, as people previously didn't give a shit about a band of Aboriginal singers.
http://www.tonedeaf.com.au/news/local-news/332049/the-sapphires-slam-sexist-racist-cover-of-aussie-film.htm