I think its probably driving a lot of parents round the bend - it's fucking bonkers how all-pervading it is. Frozen on Ice has just come to our city ($70 a pop - fucking bandits that they are!), so that's another avenue to siphon money out of parents' pockets (there is a Frozen section about the size of a Tesco Metro in the nearest Wal-Mart to us).
It's such a terribly average affair, too - it's as if they took the template of Tangled, stripped out all the irony, sophistication and humour, slapped on a couple of belting Broadway show tunes (because no one loves show tunes like the under-fives, right?) and thought: 'Yeah, that'll do.' As far as I can recall, it had a pretty slow opening (it didn't even debut at No 1 despite opening on a holiday weekend, usually a banker for an animation) but word of mouth propelled it over the following weeks to make it the HIGHEST GROSSING ANIMATION OF ALL TIME. I don't believe for a second Disney thought they had a hit of that magnitude on their hands - their promotion of it was half-arsed at best. But the internet worked its viral magic, and here we are in a post-Frozen world, where parents will have to endure their offspring's viewing choices rather than get to occasionally enjoy a sprinkling of humour with them in mind.[nb]Alrght, the comic relief snowman in Frozen has his moments - but he doesn't make an appearance until about halfway through the film, by which point I've already died of boredom[/nb].
If there's one solace of comfort I can take from the endless Frozen showings in this house, it's that whenever Let It Go comes on, I now don't even have make eye contact with my wife for her to tell me to shut my smug face following my victory in an argument about whether or not it was written with the 'I Will Survive' gay emancipation market in mind. (It was just a wee notion I had on hearing it the thousandth time, but me, cynical?
In your face, Mrs kngen!)