It’s a small extract kit, with a pressure barrel and a lot of slick marketing.
Back of envelope calculations, it is ~4x more expensive than regular homebrewing (and more so if you were thrifty with your homebrew ingredient buying), and I suspect the beer is not great - you’re diluting and brewing a concentrate. You’re also up the creek when the company making the cartridges goes under.
All that said, I’m sure at that price point it’ll find a market, and it looks very straightforward which is to its credit. It must be using some turbo yeast (my money on kveik) to ferment and condition within 7 days and without a boil (ie so quick that bad stuff doesn’t have time to grow so it is consistently safe). Fair play to them, but not for me.