The response of brands (including advertising) to the coronavirus

[Fambo Number Mive]

Agency DPZ&T teamed with McDonald's Brazil to reconceive the Golden Arches in pulled-apart form to encourage consumers to keep each other safe through social distancing. According to the shop, the the move is meant to convey the idea that we are "separated for a moment so that we can always be together."

Though at the restaurants themselves the arches remained the same, the new "distanced" version appeared on all of the brand's Brazilian social accounts, including Instagram, Facebook and Twitter. 

https://adage.com/creativity/work/mcdonalds-separated/2245431

Just feels like a bit of an empty gesture and an attempt for publicity.

I've also seen ads from supermarkets praising their frontline workers - maybe give them a pay rise and make sure they all have enough PPE rather than just empty ads which seem a bit patronising in their tone.

[dr beat]

Whenever the ads come up now I put the TV on mute and go on Youtube and put on Benests of Millbrook adverts. 

Now *theres* a man we would have needed for these times.

[Blumf]

TV ad now seem to be either:

• Hastily cobbled together collection of stock clips showing empty streets and families at home.
• Video chat matrix of lots of people saying how they're working to help you.
• Those fucking Nationwide (I think) ads with 'ordinary people' doing sub-poetry readings of some mawkish shit. FUCK OFF!!

All of them are offensively boring and lazy. Just act to make the lock down that little bit worse.

[Fambo Number Mive]

I presume the second one would be loads of actors filming it in their house?