For balance, my impression of Dave Gorman is that he is someone, like Limmy, who notices the little things that escape most people's notice, but which are funny and relatable once presented in his amusing home-made style. I relate to someone like Gorman; to someone getting frustrated with a bad piece of journalism or comments section comment and going off down a little internet rabbit hole in order to prove a point of some sort to himself. He's not pretending to be cool, but I like how he takes apart stuff that is supposed to be cool, e.g. how silly "Top Tips" of the kind that were made fun of in Viz magazine are being jazzed up with disembodied hands and plinky plonky music as "Life Hacks".