Worst rebrandings/rebadgeings

[Replies From View]

there was this really weird fashion a few years back for having these apples that were long and curved and yellow, and millennials were irritatingly calling them, let me just double-check what it was, oh yeah, "bananas"

[Blumf]

there was this really weird fashion a few years back for having these apples that were long and curved and yellow, and millennials were irritatingly calling them, let me just double-check what it was, oh yeah, "bananas"

I think you'll find that those are avocados!!

[steve98]

Whatever it was that got renamed Clit Bang.  Might have been Jif lemons

CILIT BANG FACTS.

CB is not a re-brand. It was created from scratch in 2003 to rival arch-rival Mr Muscle.

CB has been used to clean Plutonium residue from the Dounreay nuclear plant in Caithness, Scotland (pic)

"Actor" Neil Burgess, who plays "Barry Scott", can't get non-CB work because casting directors assume he's a loud, annoying tit.

These are true Cilit Bang facts.

[Huxleys Babkins]

Abbey National becoming Santander. It was the result of a takeover but no reason not to continue the brand. Unless they could foresee that Santander sounds a bit like Ant And Dec and knew they had to get in their early to snare some Geordies. See also Norwich Union -> Aviva.

Banco Santander were big into international sports sponsorship and wanted to use the same name worldwide for maximum return on their advertising spend. Very cart before horse.

Midland Bank became Hong Kong and Singapore Banking Corporation, then waited for over ten years after Hong Kong went back to the Chinese before waving the Union Jack to try to reclaim that 'traditional English High Street bank' image.

HSBC were another bank obsessed with sports sponsorship and, just like Santander, never asking the question "What if there's one or more financial crises and we can't afford to put stickers on racing cars and football shirts any more and all we're left with are names that nobody trusts?"

[Dex Sawash]

Apartments near work changed from Altavista to ALVISTA. nice pointless one

[jobotic]

Boris Johnson to be rebranded from Bozza to Jozza, an enquiry into corruption has recommended. I hope we can all move onnow.

[DrGreggles]

The Dust Brothers became the Chemical Brothers to avoid being confused with the Dust Brothers.
You'd have thought they'd have heard of them when they started.

[Inspector Norse]

Building managers for hospitals in Stockholm:



Decided they wanted a friendlier image one year:

[seepage]

"Be a love and get rid of that plutonium around the pipe, would you? Don't forget your Marigolds."

[Sherringford Hovis]

Boris Johnson to be rebranded from Bozza to Jozza, an enquiry into corruption has recommended. I hope we can all move onnow.

BozzJozz good for BizzJizz.

[frajer]

Jozza says piles of corpses fantastic for British moral and sincerely hopes that anyone who disagrees likes being in a pile. BBC report highest ever Line of Duty ratings.

[monkfromhavana]

Emmerdale Farm to Emmerdale. Show lost its agrarian moorings at that point. Probably happened at around the time of BSE when farmer's weren't cool anymore.

[Sebastian Cobb]

Emmerdale Farm to Emmerdale. Show lost its agrarian moorings at that point. Probably happened at around the time of BSE when farmer's weren't cool anymore.

The Bill went to shit when they did away with the blue-light cuts in the titles.

I know this was a joke in Early Doors but it did signify the beginning of the end.

[gib]

Treats

[Dusty Substance]

The Dust Brothers became the Chemical Brothers to avoid being confused with the Dust Brothers.
You'd have thought they'd have heard of them when they started.

That one always baffled me. Surely Ed and Tom were aware of Dust Brothers.

[thecuriousorange]

Aberdeen drops Es to become Abrdn in multi-million pound brand make-over

https://www.standard.co.uk/business/financial-services/aberdeen-abrdn-corprorate-brand-makeover-b931739.html

[Captain Z]

When Ministry Of Sound switched their logo from the official-looking, sharp-edged design:



To the naff rounded-edged version in the early 2000s:

[JesusAndYourBush]

Thomson changing to Tui (to bring it's name in line with what it's called in other countries) seemed a pretty awful decision as it's an awful name, but then after a good few months some bloody genius came up with the catchphrase "We cross the 'T's, dot the 'I's and put 'U' in the middle" so that saves the day, making the name less shit.

[Sebastian Cobb]

When Ministry Of Sound switched their logo from the official-looking, sharp-edged design:



To the naff rounded-edged version in the early 2000s:

Bottom looks better due to the lack of drop-shadow.

[monkfromhavana]

That one always baffled me. Surely Ed and Tom were aware of Dust Brothers.

They were, they chose the name in homage, but then the original Dust Brothers told them to change their name or face a lawsuit.

[Sebastian Cobb]

When Central changed its idents to Carlton Central.

[BeardFaceMan]

Emmerdale Farm to Emmerdale. Show lost its agrarian moorings at that point. Probably happened at around the time of BSE when farmer's weren't cool anymore.

But on the plus side, it gave them time to pack a lot more story in.

[Cuellar]

When the guy from the Lost Prophets rebranded as a massive paedophile.

[monkfromhavana]

But on the plus side, it gave them time to pack a lot more story in.

Alright, Spudgun.

[dissolute ocelot]

Emmerdale Farm to Emmerdale. Show lost its agrarian moorings at that point. Probably happened at around the time of BSE when farmer's weren't cool anymore.

Take The High Road became High Road. What is it with regional soaps?

Also, We've Got a Fuzzbox and We're Gonna Use It.

[Jockice]

Honey Monster Puffs my arse. Not in my house they're not.

[Sebastian Cobb]

Honey Monster Puffs my arse.

I BET HE DOES YOU DIRTY OLD BOLLOCKS