The Apprentice S16 - In this boardroom you don't get furloughed, you get fired...

[Alberon]

The advertising task is always a lowlight for me, and more so than any other task even competent people would fail it badly given the mad artificial constraints of things like market research and team discussions taking place, but only after everything is finished.

If I'd have been on the branding team I'd have called it Fait Accompli, then at least when the inevitable happens and the other team calls it all out as shit you can be like chill, lads, it's a fait accompli.

But still, a rancid banana shitting a leg. Three grown-up men taking, what, an hour to come up with that?

[Old Thrashbarg]

I do think it was strange that the one person on the sub-team saying that the logo was shit, when the shitness of the logo was the main reason for the failure of the team, was the one who was fired.

But then he did seem incredibly annoying and offered no better ideas from what was shown.

[Blue Jam]

All the men have the same haircut.

Am I the only person who actually knew what bouji meant? It's not that obscure, surely? To me "Bouji Cruises" sounded like the kind of holiday that would cost you a million pounds and you'd be surrounded by rahs but there'd be a good chance you'd end up married to a minor royal after boffing them in the sauna.

Maybe if you don't know what "bouji" means then you're not bouji and you're not in the target market, good way of keeping the riff raff out, like Jack Wills only locating stores in posh university towns (until Mike Ashley bought them, hahaha).

Then again, maybe even Boujis aint that bouji:

https://www.standard.co.uk/news/london/nightclub-boujis-ordered-to-shut-its-doors-after-horrific-mass-brawl-in-street-a3102941.html

[Gurke and Hare]

Has anyone ever heard of "bouji"?

Yes, but I always thought it was a derogatory abbreviation for bourgeois.

[Blue Jam]

"collaborative" is going to be the word of the series isn't it? Not that any of the contestants will notice or take heed.

[Ferris]

Has anyone ever heard of "bouji"?

Played up front for Southampton

[touchingcloth]

Neil Patrick Harris is: Bouji Howser, M.D.

[touchingcloth]

There was something very sinister about Lordsiralan empty-charing Claude and then saying that he's "had a bit of an accident". I almost expected him to follow up with "and we wouldn't want you to have any little accidents, would we?".

[gilbertharding]

Yes, but I always thought it was a derogatory abbreviation for bourgeois.

That's exactly what it is. Isn't it?

Meanwhile, I simply don't believe Alan Sugar rides a bike without a compact chainset. It must be very flat where he lives.

[Gurke and Hare]

That's exactly what it is. Isn't it?

I guess, but that makes it a strange thing to be presenting as aspirational doesn't it?

[oggyraiding]

I guess, but that makes it a strange thing to be presenting as aspirational doesn't it?

Maybe it's ironic/post-ironic? "We're having bottomless prosecco brunch at a mid-range chain restaurant, we're so bouji"  and they dress up real nice, be quite extra, that sort of thing. They know they're not really being bourgeois, just doing stuff the bourgeoisie would do. It is a word I have only heard under 21s use so using it for the 25-45 market is odd.

[jobotic]

What's the noise?

Oh it's just Nick Showering

What in the downstairs toilet?




Did anyone make a joke like that?



Where was he when the work was being done?

Oh he was busy with Nick Showering

[Jasha]

Worst photoshop ever.


Thought this had faded away but the beeb keep wringing the corpse, each series makes those in the previous one look mildy competent. Snooty poo logo lad should have got the bullet though

[touchingcloth]

Worst photoshop ever.


Thought this had faded away but the beeb keep wringing the corpse, each series makes those in the previous one look mildy competent. Snooty poo logo lad should have got the bullet though

It was a very cynical firing, was my thought. "Obviously, Harry, you're the least shit of the three, but the other two make better telly and we base everything on your business plans anyway so the next ten weeks are functionally redundant. You're fired."

Have we ever had a week one "with regret" firing before? Maybe that was Shugs' way of acknowledging the telly-centric nature of the decision.

[Ferris]

That's exactly what it is. Isn't it?

Meanwhile, I simply don't believe Alan Sugar rides a bike without a compact chainset. It must be very flat where he lives.

Don't remember him riding for Garmin-Slipstream either.

[oggyraiding]

It was a very cynical firing, was my thought. "Obviously, Harry, you're the least shit of the three, but the other two make better telly and we base everything on your business plans anyway so the next ten weeks are functionally redundant. You're fired."

Have we ever had a week one "with regret" firing before? Maybe that was Shugs' way of acknowledging the telly-centric nature of the decision.

I was actually expecting him to save Harry, because of the three he seemed the one most likely to stir the pot and create good TV. Even after 1 task, it seemed the entire men's team had come to the conclusion that Harry was a nuisance, so keeping him in to rile the rest of the lads up would have been smart.

[touchingcloth]

I was actually expecting him to save Harry, because of the three he seemed the one most likely to stir the pot and create good TV. Even after 1 task, it seemed the entire men's team had come to the conclusion that Harry was a nuisance, so keeping him in to rile the rest of the lads up would have been smart.

Could have been the edit. Nothing they showed of him actually looked all that non-constructive and annoying, from memory it was mainly him pointing out that the logo was shit and lying down on the floor during the green screen shoot - the fact that that bit of him lying down got shown about three separate times suggests maybe that's as noteworthy as he got during the filming.

[Tony Tony Tony]

Probably a bit early to make a prediction but reckon the stand out character so far is going to be Navid the Pharmacist. If only for his fashion sense (he seemed to be going direct from the board room to a day umpiring the cricket) and his unnaturally white teeth. From the girls that Amy looks to be already slated as a divisive troublemaker so should make some cracking telly. On top of that she's something of a fox. 

[beanheadmcginty]

Turns out that the contestant Kathryn was previously on Bear Grylls Island (looking totally different), so one hopes there's an opportunity one week for some sort of urine based drinks business.

[Geoffs~Cape]

Has anyone checked the state of Lord Alan's legs lately?

[touchingcloth]

The men's team establishing a theme with their second outing of the acid-green-on-a-tod brand.

[Alberon]

A tooth with teeth?!?

There's my nightmare fuel for tonight.

[touchingcloth]

And why did the women speak to the kids focus group themselves, while the men seemed to have a proxy who wasn't properly filmed instead? Issues with someone's DBS check?

NOOOO, ALL NONCES

[touchingcloth]

A tooth with teeth?!?

There's my nightmare fuel for tonight.

https://www.redbubble.com/i/t-shirt/Do-The-Tooth-s-Teeth-Have-Teeth-Too-by-Elliepearson/59035660.G22WK

[Gurke and Hare]

"We didn't want it to look much like a turd."

What's the point of having a focus group after you've already designed the product?

[beanheadmcginty]

I would have made an evil character called "Lord Sugar" who causes tooth decay and needs to be destroyed at all costs.

[touchingcloth]

"We didn't want it to look much like a turd."

What's the point of having a focus group after you've already designed the product?

Or stop the teams communicating by phone. Guaranteed to make them look like total spanners. TV gold.

[touchingcloth]

Spiky haired lad looks like Matt Hancock.

[Gurke and Hare]

This might be the worst task ever. How are you supposed to use an app - that he specified should be as interactive as possible - while you're brushing your teeth anyway?

[touchingcloth]

Has anyone ever seen anyone who works in any kind of business who dresses like the chumps on this show? Where do they even find their shiny suits and shit dresses?