Imagined audience of BBC news website: cool 19 year old on a skateboard who pulls up at the side of the skatepark to check the latest news on his cool new newfangled smartphone, says "cowabunga" and then skates off into the middle distance
Real audience of BBC news website: 70-something Nazi who occasionally takes a break from reading the BBC news website or machine gunning brown people to wipe the froth from his rabid mouth